I’m Lauren Aguirre, a dynamic journalist who is passionate about connecting stories to the right audiences — or shaping the right stories to directly serve a community’s needs.
I currently work as a digital producer for The Arizona Republic. On a daily basis, I copy edit and produce stories before publication. I ensure each article is optimized for search and social media distribution, including its headline, associated assets and body copy. I also keep an eye on audience trends and pitch story ideas based on search data and social media activity.
Previously, I worked as a freelance journalist. I mostly wrote for Geist Media’s suite of sites, including The Liberty Project, PayPath, TrueSelf, The Journiest and TopDust. I covered topics including politics, finance, lifestyle and travel. Before this, I served as associate editor for The Liberty Project.
As online editor and later as editor-in-chief for The Daily Campus — SMU’s student-run newspaper — I emphasized a digital-first mindset in the newsroom. I implemented SEO in our headlines and hyperlinks in our story bodies. I worked to produce and publish relevant content to keep our website updated consistently throughout the week. I also trained two peers in basic HTML concepts. I also worked with SMU-TV executive producers to incorporate more multimedia content in our coverage. As a result of this work, online advertising revenue increased 65%. By the time I graduated, our student news operation had shifted from a print focus to a digital-first mindset. This experience has proven to be invaluable in my career as a professional digital journalist.
I graduated from Southern Methodist University in December 2015. I earned a Bachelor of Arts degree in journalism and political science. I minored in law and legal reasoning. In 2017, I earned a Paralegal Graduate Certificate from Rice University. The program provides fundamentals in legal writing and analysis as well as foundations of tort and contract law.