I’m a dynamic journalist who is passionate about connecting stories to the right audiences — or shaping the right stories to directly serve a community’s needs.

Lauren AguirreI currently work as an audience engagement editor for The Philadelphia Inquirer. I manage social media accounts, including Facebook, Twitter and Instagram, while also making sure we’re meaningfully connecting with our audience in every way we can.

Previously, I worked as a digital producer for The Arizona Republic. On a daily basis, I copy edited and produced stories before publication. I ensured each article was optimized for search and social media distribution, including its headline, associated assets and body copy. I also kept an eye on audience trends and pitched story ideas based on search data and social media activity.

Before that, I worked as a freelance journalist. I mostly wrote for Geist Media’s suite of sites, including The Liberty ProjectPayPath, TrueSelf, The Journiest and TopDust. I covered topics including politics, finance, lifestyle and travel. Before this, I served as associate editor for The Liberty Project.

As online editor and later as editor-in-chief for The Daily Campus — SMU’s student-run newspaper —  I emphasized a digital-first mindset in the newsroom. I implemented SEO in our headlines and hyperlinks in our story bodies. I worked to produce and publish relevant content to keep our website updated consistently throughout the week. I also trained two peers in basic HTML concepts. I also worked with SMU-TV executive producers to incorporate more multimedia content in our coverage. As a result of this work, online advertising revenue increased 65%. By the time I graduated, our student news operation had shifted from a print focus to a digital-first mindset. This experience has proven to be invaluable in my career as a professional digital journalist.

In 2015, the Dallas Bar Association awarded me the Philbin Award for Excellence in Legal Reporting for a report on campus sexual assault.

I graduated from Southern Methodist University in December 2015. I earned a Bachelor of Arts degree in journalism and political science. I minored in law and legal reasoning. In 2017, I earned a Paralegal Graduate Certificate from Rice University. The program provides fundamentals in legal writing and analysis as well as foundations of tort and contract law.

If you’d like to learn more about my experience, please take a look at my résumé and clips pages.